about

aileen on the phoneBorn in Orange County, CA, Aileen Holmes spent her youth drawing dresses and birthday cakes. As a grown up, she still portrays a youthful innocence but now with a sassy, confident attitude.  With over ten years experience as a creative service provider for the apparel and consumer products industries, she has lent her visual style to nationally recognized brands. Her designs have sold at the boutiques and mass market retailers alike all over the world. She art directs, creates imagery through graphic design, textile design and illustration, and provides insider trend knowledge. Though she lends her creative services to a variety of clients, Aileen Holmes’ personal fulfillment comes from creating her own work. Showcased in galleries throughout Southern California, Aileen creates paintings, shows at indie arts & crafts festivals and sells on Etsy. Her goal is to convey positive and confident femininity through her imagery available to all those young at heart. Aileen Holmes currently resides in Los Angeles, CA.

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aileen holmes
www.aileenholmes.com / 714.425.4779 / aileen@aileenholmes.com

art direction / graphic design / illustration

Creative professional possessing a flair for fashion, extreme creative competency, and true professionalism. Highly experienced in the realm of mass-market juniors and girls apparel for world-renowned licensed brands. Offers a breadth of experience in art direction, graphic design, product design, and illustration.

SUMMARY OF TECHNICAL AND ARTISTIC SKILLS:
Apparel Graphic Design:     Art Direction, Graphic Design, Textile Design, Style Guide Development, Trend Research

Print Graphic Design:           Catalog Design, Packaging Design, Brand Identity, Sales Presentations, POP
Product Design:                      Backpacks, Luggage, Handbags, Cosmetics, Footwear, Jewelry, Hosiery, Skateboards
Fine Art & Fashion:                Illustration, Painting, Screen Printing, Fashion Design, Jewelry Design
Computer Skills:                     MAC, Adobe Photoshop, Adobe Illustrator, Adobe InDesign

EVY OF CALIFORNIA: Senior Graphic Artist March 2013 – August 2015

Created on-trend high selling girls apparel graphics and prints for licenses such as Sanrio, Disney, My Little Pony, Justice League, Mattel, Peanuts and non-licensed product sold at Walmart, Target, Macy’s, Kmart, Kohl’s and other retailers. Researched trend and art directed graphic tee development in coordination with Art Director and Sales.

FREELANCE: Art Director / Graphic Designer / Illustrator May 2003 – Present

Textile/Surface Design, T-Shirt Graphic Design, Product Design, Branding, Logo Design, Style Guides Development, Sales Presentations, and Packaging Design.

Clients / Brands Include: Hot Topic, Tamagotchi, Moshi Monsters, NASCAR, Giant Merchandising, Skechers, Mattel, Nickelodeon, TOMS Shoes, and Artisan de Luxe. Full client list available upon request.

OC FASHION ASSOCIATION: Volunteer Creative Director / Co-Chair   August 2010 – January 2012
Creative/Co-Chair on the board of directors of OCFA launching the inaugural OC FASHION WEEK in May 2011 and second         OC FASHION WEEK in November 2011. Art directed creation of marketing materials for OC Fashion Association and OC          FASHION WEEK. Co-curated  “Unseamingly OC: Fashion and Art Collide” art show.

MATTEL: Barbie Consumer Products Division: Senior Designer July 2008 – July 2009
Senior Designer for Barbie Consumer Products: licensing Style Guides and special projects. Products include: apparel (t-shirt                   graphics, textile design, and accessory design. Collaborated with Marketing for special projects/pitches including product                 design for the flagship House of Barbie Shanghai store.
HINT + HIPPIE JEANS: Graphic Designer  Cygne Design March 2007 – July 2008
Graphic Designer for Hint Jeans (Juniors brand) and Hippie (Missy brand) sold mid-tier mass market and at boutiques.                  Designed private label projects for Kohlʼs Apt. 9 and JC Penneyʼs Arizona Jeans. Designed back pocket embroideries,             specialty embellishments, textile design, and brand identity (hardware, trims, etc). Trend research and showroom design.
OC GIRL (Four Seasons Design): Graphic Designer  December 2005 – March 2007
Graphic Designer for OC Girl (Girls 4-6x, Girls 7-16, and Juniors brand) sold mid-tier mass market. Also designed for licenses   such as NASCAR and Fender. Designed t-shirt graphics, catalogs, sales presentations, packaging and accessories for gift          with purchase program, and approved strike-offs for production in Mexico.

MELMARC (Driven Concepts, Inc.): Creative Artist  October 2004 – September 2005
Creative Artist for Unionbay license (Juniors and Girls) sold at mid-tier mass market. Designed t-shirt graphics, developed         specialty screen printing embellishments with R&D department, created sample and production matrices, and approved strike-            offs for production. Filled in as temporary Creative Director/Merchandiser for the Juniors and Girls division.
DRIVE INDUSTRIES DESIGN GROUP, INC: Graphics/Web Designer   June 2003 – August 2004
Graphics/Web Designer for Maui & Sons licensee style guide (Juniors and Girls) as well as OP, Apparel Ventures, and other      companies. Design experience included t-shirt graphics, converted flat sketches to CAD, designed and maintaining websites.

EDUCATION:
Associate of Arts Degree in Fine Arts, Orange Coast College, California (May 2000)
Fashion Design Certificate at Orange Coast College, California (December 2006)